Pricing Strategies

Small business owners continue to navigate many challenges. Now more than ever, it is important to maximize your business’s pricing strategies to drive profit and help ensure sustainability. From gross margin per item (al a carte strategy) and quantity/size combinations (component pricing strategy) to the applicability in both product- and service-based businesses, every business owner can realize valuable takeaways from this innovative workshop.  In this workshop you will learn:

• The two functions of price and their effects on customers
• The different pricing strategies and how to leverage those which work best for your business and industry
• How to increase revenue, maximize profit, and build customer loyalty through effective pricing strategies